Meet the Founder

The Heart Behind Via & Co.

Hi, I’m Jannica, the founder and creative mind behind Via & Co.!

I’ve always had a creative side and a love for bringing ideas to life. Whether it’s baking something sweet, capturing a moment through a camera, or creating something beautiful for a special occasion, I’ve always found happiness in being creative.

In January 2023, at just 25 years old, I underwent open-heart surgery. During my recovery, I was unable to work for some time, and I found myself needing a way to earn an income while doing something I genuinely enjoyed.

I’ve always loved sweets, baking, and getting creative in the kitchen, so I decided to turn that passion into something more. That’s when Sweet Me Up was born.

What started as a way to support myself during a difficult chapter of my life became something I truly loved building.

As time went on, I realized my creativity didn’t stop in the kitchen. I had so many other interests and ideas I wanted to explore, from photography to balloon styling and events.

Rather than limiting myself to just one passion, I wanted to create something that brought them all together.

And that’s how Via & Co. came to life.

Today, Via & Co. is the creative home for Sweet Me Up, Catch Light Studios, and Arch & Affair, with even more exciting things to come.

For me, Via & Co. represents more than just starting businesses. It’s about taking chances, following my passions, and creating opportunities to do what I love.

I’m incredibly excited for this next chapter and can’t wait to share everything I’m building with you.

Thank you for being here and supporting my journey!

With love,
Jannica
Founder | Via & Co.